Alcott at COMICON Naples 2024: Embracing Sustainability, Inclusivity, and Innovation in Pop Culture

Alcott returns to COMICON Naples and in the 2024 edition of the International Pop Culture Festival, which will take place at the Mostra D'Oltremare from April 25 to 28, brings and shares with the comiconians its values of sustainability, inclusivity, creativity, and innovation. At the Pop Up Store Alcott, already present last year, which will host exciting initiatives and events for pop culture enthusiasts, a new space is added, in hall 4, with capsule collections of two of the most beloved characters: Naruto and One Piece. It is once again Alcott that produces the shirt with the illustration of the official festival poster created for this XXIV edition of COMICON Naples by Mike Del Mundo, one of the most well-known and appreciated North American illustrators, who has worked on X-Men Legacy, Elektra, Thor, Avengers, Weird World, Hulk, and Spawn. In respect of environmental protection, the choice of fabric is eco-sustainable cotton. Attentive to the territory and social issues, Alcott gives children and young people from five associations, hours of games and fun at COMICON Naples 2024. To the association Tutticolori, already involved last year, are added the associations ASD Kodokan Sport Napoli, ASSO.GIO.CA Catholic youth association, ASD Baskinsieme, Oltrelastrada Territorial educational laboratory. There is also space for creativity with the Alcott contest creator "Joy of Living", which will make young content creators of dynamic and fun contents protagonists, to whom a job opportunity is offered. Among them, in fact, some will be selected to whom will be entrusted the creation of content for the official Alcott social channels. Alcott, together with the other brands of the Capri group, pay particular attention to innovation and approaches the university world, with the co-financing of a doctoral research scholarship for a young researcher in the National Interest Doctorate in "Design for Made in Italy: Identity, Innovation and Sustainability", coordinated by Professor Alessandra Cifarelli, with the supervision of Professor Maria Antonietta Sbordone, at the University of Campania Luigi Vanvitelli in partnership with other 16 Italian Universities. The research project titled "Spacesuits Design. Textile design innovation for performative garments and service system" aims at the design and realization of innovative and advanced textiles for the design and prototyping of a space suit focused on extra-vehicular and intra-vehicular activities. The purpose of the project is to provide support to the new trajectories of the aerospace sector, anticipate the development trends of specialized clothing for the space tourism sector and the consequent technology and knowledge transfer in the textile and technical and functional clothing production sectors. With 200 stores and 1,500 employees, Alcott is an international reality present in Italy, Spain, Greece, Lebanon, Saudi Arabia, Kuwait, and Malta and, this year, with its spirit of adventure, renews its closeness to COMICON Naples, enters a happy place, of meeting, where one can always be oneself and where to discover the values of friendship, sharing, art and culture, equality, and respect.