Bic announces its collaboration with Mare Fuori, the successful television series produced by Rai Fiction and Picomedia, positioning itself once again as an innovative and future-oriented company.
This partnership reflects Bic's ongoing commitment to strategically invest to seize all opportunities, offering consumers trendy, innovative and fun products, which not only meet their daily needs thanks to the simplicity of the design and ease of use, but also satisfy their passions through association with prominent entertainment content.
The result of the collaboration will be five Bic 4 Colours pens and as many Bic Mini and Maxi lighters, dedicated to the five protagonists of the TV series. Coinciding with the release of the new season, the exclusive collection will be on sale from February 2024 at stationery stores, tobacconists and selected large retailers.
With this partnership, BIC® will pay tribute to the main characters of the series through an exclusive collection: Pino O’Pazz, Edoardo, Rosa Ricci, Cardiotrap and Carmine will each have a product dedicated to them with their name, a famous quote and a distinctive symbol each.
Mare Fuori has won the hearts of Italians, achieving incredible results: with the second season it maintained a constant presence in the Top 10 on Netflix of the most viewed content in Italy from January 23 to April 23, 2023 while, just 24 hours after the launch of the first six episodes of the third season, it already boasted eight million views and three and a half million hours of viewing on RaiPlay, a real record.
With a musical on the way and the next broadcast in the United States and Canada, Mare Fuori continues to consolidate its status as a cultural and entertainment phenomenon of international scope.
This collaboration represents Bic's tangible commitment to providing its consumers with products that reflect the latest trends, offering a unique piece, ideal for fans of Mare Fuori and BIC® products, eager to enrich their collection.
The Bic 4 Colours once again confirms itself as a constantly evolving product: thanks to this versatility, it is always up-to-date and positions itself as the ideal gadget for students and teenagers who want to express their own style.
On the other hand, the Mini and Maxi lighters, with their iconic and timeless design, become representation of style enriched by decorations inspired by the characters of Mare Fuori. These lighters, originally conceived as simple everyday use tools, transform their functional nature into an expression of pop culture and belonging.