Blowhammer inaugurates its new era and presents its rebranding which, starting from its roots, does not give up on renewing itself and proposing something new and exclusive, carrying forward the mission to revolutionize streetwear fashion. This is not just about the product and image offer, but the brand's identity itself transforms, over time and needs, reflecting the dedication to innovation and excellence while keeping the essence linked to its name and the values that have always defined it. Blowhammer is synonymous with authentic stylistic independence, and presents collections that celebrate individuality and promote a more transparent future.
For over a decade, indeed, the brand conceived by Salvatore Sinigaglia, consolidates its presence on the Italian and European digital markets thanks to both the uniqueness of the design and the scalability of its business model and the continuous attention to environmental impact through increasingly responsible production strategies. A necessity, this one, dictated by a "unfast fashion" philosophy, which favors a circular economy, ensuring total transparency on our products.
"Blowhammer was born from a dream: to break the conventions of fashion by offering not only sustainable garments away from fleeting trends, but also a way to express oneself authentically. Through the adoption of a 'just-in-time' production model and direct sales to the consumer, we commit to minimizing CO2 emissions and combating overproduction. Innovation and art guide our journey, blending collective creativity with the mission of combining fashion and sustainability. Through rebranding, we strengthen this commitment urging everyone to join a revolutionary fashion that enhances singularity," explains CEO and Founder of Blowhammer, Salvatore Sinigaglia.
The new identity of Blowhammer puts the person at the center so that they can express their unmistakable individuality in clothing, creating an emotional connection with what they wear. "The people we address are rebels and nonconformists, but these are not just labels but it's the spirit that animates anyone who chooses Blowhammer, regardless of age or gender. Expanding our horizon beyond men's fashion, we are excited to announce that the brand now also embraces women and children. Our new collection has been designed for everyone," concludes Sinigaglia.
The new rebranding, in fact, inevitably leads to reflection, as explained by Piero Unisono, creative director of Blowhammer: "We believe that expressive freedom and authenticity are the only antidotes against homogenization. We live in times where the uniqueness of each individual risks being compressed into anonymous figures, making creative thought not only precious but necessary."