Creating a Tourist Identity for Sannio through a Brand

"We are working on creating a territorial tourist identity through a tourist brand that distinguishes the Sannio destination with which to present ourselves at the next sector fairs. All this will be possible thanks to the valuable work we are putting in place with the table on the Dmo tourist. These are the words of the president of the Tourism and Leisure section Teresa Romano who spoke this morning at the Bit of Milan (International Tourism Exchange of Milan), within the stand of the Campania Region in order to present the enormous tourist potential of the Sannio and the development opportunities of the sector." "We have seized the important opportunity offered by the Campania Region with the councilor Felice Casucci, to present at the Bit of Milan, through a focus dedicated to the territory, the enormous tourist potential of the Sannio" continues Teresa Romano. "In the last two years - she adds - there are new records of presence both for the number of tourists who have stayed and for the total overnight stays. The tourist offer of the Sannio is also obtaining consent from foreign customers who, although they represent only 20% of the total presence, have wide margins for growth. I think of the enormous potential of return tourism that concerns our compatriots in the world who represent fundamental reference communities and who amount to about 80 million people." "The tourist attractiveness of our territory - says Romano -, both for post-covid and for global geopolitical situations, is also rewarded by the fact that it is perceived as a safe destination as well as scenically beautiful. In the presentation of the 'Destination Sannio', among the various attractors to be enhanced, we have given ample space to eneogarstronomic tourism, strong in the fact that Confindustria Benevento has equipped itself with a collective brand 'Sannio da Gustare' to which eight Sannio companies have joined with over 22 product references." The presentation by Teresa Romano ended with a tasting of local typical products that for the most part adhere to the collective brand of Confindustria Benevento 'Sannio da Gustare'. For this tasting, the companies adhering to the Brand are thanked: Avicola Mauro with Cunimap, La Violetta, Settemisure, Fabbriche Riunite Torrone di Benevento, Cillo, La vinicola del Titerno and Euvitis 21 Agricolturea Territorio e sviluppo and L'Arte dei Sapori. Thanks also to Strega Alberti Benevento who has made available products from the well-known Benevento company. The Bit of Milan represents one of the most influential events in the tourism sector as it records 70,000 visitors and 2,000 companies. The international fair is aimed at the segments: art travel, culture, gastronomy, luxury, etc. The goal of Bit Milan is nothing more than to support tourism operators by capturing the essence of Italy and promoting lesser-known destinations.