Flavors and Knowledge of Naples: A Unique Artistic Contest

Narrating the diverse essence of the city of Naples in a single image that synthesizes its cultural history and gastronomic tradition is the idea behind the first artistic decoration contest "Flavors and Knowledge of Naples" (HERE the announcement), launched by the Neapolitan company Espresso for the creation of an original design of a collector's plate that will be part of the prestigious "Limited Edition" of the Espresso artisanal big size panettone weighing 3 kilograms. One of the flagship products of the Espresso company's Confectionery line that will be among the delicacies of Christmas 2024, handcrafted by master pastry chef Salvatore Tortora and available for worldwide shipping starting next October. The idea comes from the communication company Italya, which has a management team with over thirty years of experience in the communication of the excellence of Made in Italy products, and in recent years has been a protagonist, among many initiatives, of the project compriamoitaliano.it and the project desygnitaliano.com. "The link between our high-quality confectionery production, which for many years has been accompanied by coffee roasting, and the artistic excellences of our territory is not new. The last two editions of our artisanal big size panettone have been accompanied by artistically decorated plates of great artistic value signed by Lello Esposito first and then by Antonio Avagliano. But this year we have chosen to call upon the innovative ideas of artists, designers, students, and art enthusiasts in general around the combination of knowledge-flavors which, in our opinion, represents the most appropriate way to tell the 'brand' Naples beyond the usual stereotypes," says Giuseppe Mauro, CEO of Espresso. The contest is open until May 31 to adult artists of any nationality who wish to submit original and unpublished proposals. To win the prize of one thousand euros and great international visibility, the design must be made to be reproduced with an artistic silkscreen on a flat serving plate with a diameter of 40 cm and must reflect the specific theme of Naples and its artistic beauties. "In Naples, in the era of the boom in mass tourism and street food not always of quality at every street corner - explains Nino Salemme, executive creative director of Italya - we thought it was even more important to re-emphasize the often 'artistic' value of high-quality gastronomic products that are produced in our city and our region like those crafted by the skilled hands of the master pastry chef of the Espresso group Salvatore Tortora."