The restaurant project that leverages the potential of blockchain and crypto for wellness, sharing, and transparency, starts from Naples.
The fast food of the future? It thinks about wellness, it's participatory and transparent. These are the three principles with which Welly, the new restaurant model born in Naples that focuses on selling chicken and salads, was conceived, with an exclusive collaboration with Shiba Inu, one of the most important cryptos in the world. The project was presented in the city at the sky lounge of Riserva Rooftop.
"We have built a community of 5,000 members on Discord, we can count on over 50,000 followers on Twitter, and we have received more than 400 requests for franchising from various countries around the world", explains Paolo Bellucci, a team member.
Why is it a new project? Welly is based on a system typical of cryptos, called DAO. Basically: an organization that operates thanks to the decisions of holders (investors) who have a direct influence on crucial aspects of the brand. From design to brand identity, through logistical and strategic decisions: "We want to be the first fast food in the world driven so much by our Community", continues Bellucci.
Blockchain and food: a revolutionary combination, because Welly does not just serve food; it serves transparency.
By introducing a fully traceable supply chain on the blockchain, it offers consumers information about the origin of the products. The menu will be centered on chicken and will not lack influences from Mediterranean cuisine, with healthy alternatives, such as roasted croquette instead of the classic fried one. "We have planned a balanced and non-dispersive menu. A more restricted menu to better respond to the demand for product traceability", underlines Bellucci.
The team is made up of a team with cross-cutting skills: Gianmaria d'Aniello, Paolo Bellucci and Vincenzo Maietta for marketing and web 3 direction, and Stefano Guglielmini and Roberto Bianco, both experts in the restaurant sector, while at the head of the innovation technology sector we have the "Katametron" team led by Francesco Capasso.
The idea of the fast food was born following the launch of a successful NFT collection, which then allowed the team to be noticed by the managers of Shiba Inu, who then decided to support the project.
Meanwhile, Welly will open the first Welly store in Naples, which will be immediately followed by the first ghost kitchen dedicated to Welly salads, a product destined for supermarket shelves and not only, and then the inauguration of the first franchising expected by the end of 2023. And it offers various investment opportunities, from ghost kitchens, to vending machines, from take-away shops to the franchising of flagship stores.