Lavazza will celebrate the city of Naples at the next event at FOQUS, Fondazione Quartieri Spagnoli, with various emotional and sensory experiences through the bold taste of coffee, also seen as an element of restart.
Guests of the event Massimiliano Caiazzo and Luchè, with the participation of Ciro and Alfio, Couriers of Radio Kiss Kiss.
The day announced by Lavazza promises to focus on the moment of rediscovery and renewal that the city of Naples is experiencing, which is evolving towards an increasingly important artistic revaluation. The coffee, a central element of Neapolitan culture, will be the protagonist thanks to Lavazza Crema e Gusto intense and creamy, which will dress the Cloister of FOQUS Fondazione Quartieri Spagnoli with its colors and conquer with its enveloping taste.
"Naples has always been a reference point in the world of coffee, and by tradition, it is a forge of many stories and experiences. The initiatives we have planned at FOQUS Fondazione Quartieri Spagnoli aim to celebrate the historic link between the city and the ritual of coffee, which becomes a tool for restart. In Naples, moments of meeting and conviviality are often accompanied by a cup of coffee, and this is what Lavazza wants to try to tell with Crema e Gusto, which with its creaminess and intensity embodies the right coffee for every rebirth. We want to offer a vision of Lavazza's mastery that is not only expressed 'inside the cup,' but goes beyond, creating and nourishing a world where the best life experiences meet and blend daily," comments Marco Barbieri, Marketing Director of Lavazza Italy.
FOQUS Fondazione Quartieri Spagnoli, one of the places symbolizing urban renewal, will host moments of meeting for an exchange of opinions and cultures, during which guests will have the opportunity to live exciting and engaging experiences. Each appointment is an invitation to discover something new, to participate in cultural renewal, and to experience the rediscovery of the taste of coffee.
The program includes a moment of sharing with the public and reflection on the concept of restart and the rebirth of Naples together with the actor Massimiliano Caiazzo from 11 am, with the hosts Alfio and Ciro of "The Couriers of Kiss Kiss", a meeting with the fans of the singer protagonist of the Neapolitan scene Luchè from 6 pm, a live exhibition of the artist Giotto Calendoli with the project Handle with Freedom and DJ set for the evening. Radio Kiss Kiss will be present with the hosts Alfio and Ciro of "The Couriers of Kiss Kiss" who will be the narrating voices of the day and the main moments of public engagement.
Giotto Calendoli will take care of setting up a large table and will entertain the audience present with a live exhibition from 3 pm, in which the Neapolitan artist will enrich the tablecloth with elements characteristic for the tasting of coffee, which becomes inspiration for his action art, in which he recreates the synergistic dimension between coffee and those who drink it, thus transforming the beverage into a symbol of community and sharing.
To participate in the appointments of April 6, it will be necessary to register through the Eventbrite platform.