The training model of Lavazza Foundation 'A Cup of Learning' arrives in Naples, in the northern suburbs of San Pietro a Patierno, to offer young people living in disadvantaged and weakening contexts a job opportunity in the coffee world and become baristas. The project, born in 2017 at an international level, in the Campania capital was carried out in collaboration with La Casa del sorriso of Cesvi, which hosts activities in favor of minors, teenagers and young women. An edition, the Neapolitan one, which was a source of inspiration in Lavazza's choice to tell the project in the Rai fiction “Mare Fuori”.
Lavazza and Cesvi organized a meeting between the training participants and Massimiliano Caiazzo, actor of the series that has become a cult and also protagonist of a campaign of the project 'A Cup of Learning' that will be launched on February 1 on TV and on You Tube. The idea is that young people can share the experience they lived with him.
Eight boys and girls had the opportunity to participate in specific sessions in order to increase their skills and thus have a further opportunity for insertion into the world of work. Following them were directly the Lavazza trainers who taught them grinding techniques, the operation of espresso machines, the different extraction methods up to the world of latte art.
“We are very pleased to have brought 'A Cup of Learning' to Naples with Cesvi, one of our longest-standing partners - said Veronica Rossi, Sustainable Senior Manager Lavazza Group and manager Lavazza Foundation - together we believe that training can represent a growth opportunity for girls and boys living in fragile contexts”. At the end of the course, the participants obtained a recognition diploma.
The goal of the program is also to spread the culture of coffee by offering the opportunity to turn this passion into a profession.
“Today thanks to the training course 'A Cup of Learning' our program is enriched - underlined Roberto Vignola, deputy director Cesvi - increasing job insertion opportunities for young people living in disadvantaged contexts who can find tools and help to build a better future”.