Pizza Village Returns to Mostra d'Oltremare in June

Pizza Village
Pizza Village
Monday 15 April 2024, 15:35 - Last updated : 15:36
2 Minutes of Reading
In June, the spaces of the Mostra d'Oltremare will once again host the Pizza Village. The event is scheduled from the 14th to the 23rd. The event has further confirmed its international vocation with a promotional campaign that involved over 400 million European citizens and positions itself as a benchmark festival for incoming tourism and the promotion of Naples. "It is an event that has managed to contribute to the relaunch of the city's image," said the CEO & founder of Oramata Grandi Eventi, Claudio Sebillo. "Today, it is a manifestation that manages to promote our traditions and our skills in Italy and around the world: the Pizza Village has been called to represent the city and Italy in New York, Albania, and Saudi Arabia and for 2024, the affirmation passes, above all, through the second edition of the Pizza Village in Milan and the first edition outside the national borders, in one of the main European capitals." Among the partners of the Pizza Village is also Coca Cola, which decided to focus on the event with a promotional campaign throughout Europe that promotes the city and the brand. Coca Cola has launched the contest "Try to win true Pizza Lover prizes with Coca-Cola," which will conclude at the end of April, in 18 European countries, offering the chance to participate in a "Magic experience" that will be held in Naples during the days of the Coca Cola Pizza Village. "This event," emphasized Michele Vincitorio, senior marketing manager of Coca Cola Italy, "represents a special moment of sharing, a value that perfectly reflects the essence of our iconic brand and we are proud to be here to honor an excellence of the country such as pizza." The event, which strengthens the partnership with Mulino Caputo, will host the long international itinerary of the Caputo Cup. On the occasion of the Pizza Village, the World Pizzaiolo Championship will take place. The competition will be held from June 17 to 19 and will be organized by the Associazione Pizzaiuoli Napoletani. "The Pizza Village is one of the most anticipated events," highlighted the Tourism Councilor, Teresa Armato, "because it praises, promotes, and tells the story of pizza and is also highly anticipated because it combines tastings and the knowledge of pizza with music and shows, becoming attractive for everyone." Rtl 102.5 will accompany the Pizza Village.
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