Sorrento, the capital of Made in Italy for an entire year. The Sorrento Foundation, in collaboration with the Municipality, has designed a billboard of events and exhibitions dedicated to what has become the world's most beloved and desired brand: Made in Italy.
“Portraits of Made in Italy, art and culture for export,” this is the title of the festival that will start in April 2024 and conclude in the same period of 2025, aiming to promote Made in Italy in all its facets.
At the heart of this series of appointments are four exhibitions dedicated to four specific artistic sectors, absolute protagonists of outstanding Italianity, which have already seen their work recognized globally: Sacco jewels, E. Marinella, Ascione corals, and the masters of Sorrento Marquetry. The curator of the exhibitions will be Filomena Maria Sardella, an art historian already a director at the Ministry of Culture, Icom (International Council of Museums) member, and former coordinator of Icom Campania, who with her decades of experience and international network, will ensure high standards for the artistic and cultural performances.
The goal of the exhibitions is to narrate Made in Italy through the stories of its protagonists, their portraits. Those that emerge through their masterpieces, which, from small city shops, have come to fascinate the entire world. Inspiration combined with the concreteness of Italian business models that have taken the world stage, exporting the style and know-how of the nation.
"Portraits of Made in Italy", moreover, aims to contribute to the development of a strategic discussion for the growth that Made in Italy can have in the near future, refining processes on how to face today's and tomorrow's challenges through a series of conferences and round tables that, between 2024 and 2025, will see the city of Sorrento, the Sorrento Foundation, and the municipal administration, engaged in the forefront with the involvement of national and international experts and workers.
In this context, the primary role that the high schools in the area can play in organizing activities in line with those of the new Made in Italy study plan is also included. High schools and vocational institutes, specifically those focused on art, tourism, and hospitality, which have already established themselves as forges of protagonists of the new Made in Italy exported all over the world, will be encouraged to participate. It starts on Saturday, April 13, when the first of the four exhibitions will be inaugurated: “In the sign of tradition. The Goldsmith Art of Gerardo Sacco (April 13 - May 28, 2024)”.
Sacco Gioielli is an Italian excellence in the universe of jewelry, enchanting with its artisanal mastery and innovative design. Founded in 1965 on the passion and creative inspiration of the young Gerardo Sacco, the company creates unique jewels, proudly affirming its importance in the context of Made in Italy. Sacco Gioielli celebrates with its precious items the timeless beauty of accessories, also helping to consolidate Italy's reputation as a cradle of sophisticated craftsmanship and limitless creativity. With precious materials and attention to detail, the company stands out as an ambassador of elegance and sophistication, enhancing the prestige of Made in Italy in the world of jewelry.
From the charm of precious items to quality tailoring. From June 8 to July 31, the rooms of Villa Fiorentino will host the exhibition dedicated to the creations of E. Marinella, a Neapolitan brand known worldwide for its ties. «Among the Italian capitals of tourism, thanks to a rich landscape heritage, a variety of art treasures, and a dense cultural programming, Sorrento is a brand known all over the world, capable of attracting millions of visitors every year - highlights the mayor, Massimo Coppola -. With the program “Portraits of Made in Italy”, the municipal administration therefore wants to offer its contribution to the strategic development of our country abroad, starting from protagonists of style, fashion, art, design, who have managed to transform themselves into ambassadors of the Italian lifestyle. The Sacco Gioielli exhibition, which opens this cycle of exhibitions to be held at Villa Fiorentino, is just the first gem to be set in this thread of experiences and emotions that will accompany us until 2025. A choice to host events dedicated to characters and products of Made in Italy that wants to indissolubly bind this land to the eternal charm of Italianity.»