Starita Pizzeria's Innovative Journey with Natural Wines

Giuseppe Antonio Starita
Giuseppe Antonio Starita
Thursday 28 March 2024, 11:05
2 Minutes of Reading

Pizzeria Starita, an iconic group born in Materdei (Naples) in 1901, introduces a new selection of natural wines to pair with traditional and contemporary pizzas, highlighting the search for local territory and quality.

«It has been a project started a year ago - declares Giuseppe Starita, entrepreneur and pizza chef of the entire Group - Thanks to Claudia Troili, General Manager Starita who oversees and coordinates the online and offline activities for the brand's development. We started from the concept that natural wines enhance the characteristics of the terroir they come from. We want to be outside the Doc, we do not want to conform by falling into the standardization of taste, thus lacking personality. Starita has chosen its own path, remaining true to itself. Our claim is significant: It's not Margherita, it's Starita. Our Margherita pizza is indeed a symbol of innovation in taste. To the traditional recipe, we add Pecorino Romano Dop among the ingredients».

Starita believes in the value of 'Ethical' quality as a key to the social development of the restaurant industry. Quality and the choice of 'Best raw material' has always been a starting point for the entire Group. Giuseppe Starita and his team have developed for Naples a list created from the personal vision of the best labels with an ethical and contemporary agricultural outlook, starting with Campanian excellences.

The collaboration with the famous Cantina Giardino in Ariano Irpino and their wine Paski produced with Coda di Volpe grapes or with the selection of Falanghina Cese, from the Fosso degli Angeli winery, are examples. And still, the choice to have a historic and characteristic vine like the Neapolitan Asprinio, exemplarily produced by the Caserta winery Aia delle Monache.

The list also includes other territories outside Campania, like the Crespaia winery, a reference of the Fanese territory in the north of Marche, with its Chiaraluce 2021 wine, a superior wine produced using 100% of the autochthonous Bianchello grape, and finally the presence of some Spanish references imported by the distribution of Forlì Gitana Wines with the Spanish grape Verdejo and the wine La resistencia Activa.

The founder of Gitana Wines Luca Cammarata, is a partner of Starita for the selection of wines in the various sales points and abroad and firmly believes that: «Natural wine is an agricultural movement that protects the entire process of creating a wine, from synthetic chemical products».

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