Sustainability applied to the real estate mediation sector wins and convinces: evidence of this is the announcement by CasaDream Real Estate of the transition to environmental franchising. The brand, founded 20 years ago by Neapolitan Marco De Rosa, after gaining the honors of the news as an example of resilience during lockdown (he was among the pioneers in Campania of digital tours to continue the activity despite the restrictions imposed during the pandemic with a record of video-visits to the apartments), is ready to become a brand that will stand out for the evaluation, sale and rental of properties, making central in the phase of sale also the environmental impact of the property at the center of negotiation in all its complexity and from all angles. In addition, together with the negotiation, it will propose solutions and paths of green certifications to the parties involved.
With 8 points of sale already active between Naples and the province and 4 agencies ready to enter the franchise, the CasaDream group promotes an evolution of the concept of franchising and launches the first 'green real estate community', the first to bet on the environment in Campania, from the promotion of eco-friendly practices to the proposal of strategies and certification processes for sustainability, reserving specific attention to properties ready for the most current environmental challenges in terms of energy saving and contrast to global warming.
'In this historical moment, CasaDream wants to embrace sustainability as an act of responsibility towards our Planet in the awareness that changes are born in everyday life, in small things that, added up, allow to obtain collective and broad results', says Marco De Rosa, founder of the CasaDream brand, who adds: 'Our transition towards green practices, from the abandonment of the use of paper supports to much more substantial actions such as the selection of sustainable properties, is much more than an operational choice; it is a kind of manifesto, a statement that goes beyond the boundaries of the real estate market. CasaDream does not just guide the revolution in the sector, but wants to be a responsible custodian of our environment and invite everyone to be so, carrying forward a mission that transcends the walls of the houses we sell, investing in a future that belongs to all of us'.
'We feel the urgency to adopt sustainable models to save our future', emphasizes Antonio Gommone, CasaDream Partner. 'There is no home without someone who lives in it, and CasaDream recognizes that preserving our environment is crucial for the well-being of anyone who lives there. Each step we take towards sustainability is an alarm bell, a call to the shared responsibility to protect our unique and precious planet. Sustainability is not just a trend; it is the key to a future in which generations to come can still call this wonderful world we share 'home'.