The Growing Billboard in The Hague: A Unique Advertising Approach

In The Hague, Netherlands, about ten days ago, a half-buried advertising totem 'sprouted' on the sidewalk. As days passed, the totem 'grew' and revealed an advertisement for a gardening products store, Hornbach, with the slogan 'A new beginning every spring.' When the totem had fully grown, the advertisement for the store was removed, and the structure was left as a gift to the local administration. The incident was reported, along with a sequence of photos, by a Facebook user, Dani Fastoso, from Sessa Aurunca who lives in the Netherlands.