The Mouse Offspring House: A New Viral Sensation Blending TV and Web

In the era of social networks, the 'addiction' to trash, and even more, the spasmodic attraction towards showing and being shown in everyday life; what better product than a new catchy tune, exquisitely light and bizarre like 'The House of Mouse's Children'. A revisitation of the Big Brother house by Alfonso Signorini, only more spontaneous, fun, and at times, astonishing. It involves 11 social stars, particularly from TikTok Naples (and not only) - including Rita De Crescenzo, Laura La Divina, grandma Milina Gatta and her grandson Giuseppe, Papusciello, Mucella, Francesca Squillace, and others - living their daily lives among Gala dinners, hilarious English lessons, robes and spotted headbands, and above all, lots of trash. The peculiar thing is that, during the episodes, the contestants are invited to play fun games among themselves by a voice-over, interpreted by the showman Flavio Sly. All this is enriched by the presence of various professional figures such as: the professor, the sexologist, the confessor, or even the waitress described as the classic stereotype of the attractive and sensual woman who speaks little and smiles often. These 'secondary characters' interact with the contestants, with the goal of producing as many grotesque scenes as possible. A format, therefore, risky and totally innovative, that probably meets - more than any other - the needs of the audience who loves social media, trash, and these characters. A likely trailblazer for other similar projects - given the great success it is already achieving - but that, at the same time, risks turning lightness into exaggeration, verging on the ridiculous and then, the opposite effect.