Half a million views on the official YouTube page alone in the first three days of airing, a million comments in chat during the live broadcasts. Not to mention the sharing of the lives on various social profiles of users, which gives a sense of the multiplier effect with many followers that can be added during the course of the program and that projects towards a million viewers of the show.
These are the numbers from the first three days of the «House of Mouse's Children», the web show branded Max Adv that started Monday and will run for three weeks every day, excluding weekends, from 9 PM to 1 AM.
It is truly an experiment that places the web at its core. A new product that focuses entirely on live social broadcasts and features twelve TikTokers with millions of followers.
Enzo Bambolina is the coordinator of the house among influencers like Rita De Crescenzo, Laura la divina, Papusciello, Mucella, the Milanese Salvo Salemi and his son Luigi.
And, from Torre Annunziata, grandmother Milina Gatta and her grandson Giuseppe D'Anna. Along with them, actors like Francesca Squillace, Salvatore Ferdinandez, and Vittorio Anthony Obiechefu.
Consistently high viewership that testifies to the attention towards these new forms of web show communication. A web-show that can be defined as a unique phenomenon in Italy. And after meetings with the personal trainer, the magician, the theatrical rehearsals, the games, the incursions of Totò, and the inevitable dinners, there was also time to talk about trash with the protagonists
What is trash? «It's freedom, the possibility to do fun things to entertain people» say the protagonists. And there is no fear of being judged 'garbage' by the rest of Italy «because there's much more garbage elsewhere».
The entire conversation about what it means to be trash and the relationship with Naples can be seen on the page
Inside the house among the characters, the author Daniele Violante planned a guiding voice played by the showman Flavio Sly, the confessor-psychologist-sexologist, and many other professional and unique figures that will knock on the door to enrich the program. It starts at 9 PM sharing what happened in their daily activities. They say goodbye at 1 AM, postponing to the next day.
An important production between a house of 500 square meters completely set up from scratch. And then still many professional figures involved, direct broadcasts on various TikToker profiles for a technological investment oriented only towards social.
«We have launched a unique experiment in Italy - states producer Massimiliano Triassi - it is an experiment that places the web at its center. A new product that focuses entirely on live social broadcasts, considering the very high participation on TikTok of fans who follow the daily events of our protagonists. We talk about over half a million views but the lives are relayed on the social profiles of the participants and individual users which makes us believe we have easily surpassed a million users who have seen the program. It's a totally new product that launches us into the future where TV and web marry perfectly allowing the offering of different contents both in terms of viewers and investors. It's a product where participants have also agreed to talk about themselves discussing trash. In yesterday's live, we experienced a very important moment of interaction for which I thank Ciro Pellegrino of Fanpage.it who accepted our invitation to enter the house and ask the participants questions, live and without filters, about what trash means, being trash, living off trash, which also represents a greater understanding of a world that is a protagonist of daily life».
Lee coffe, Barra spezie, Piu buono, Mister risparmio, Ego italiano, Rose rosse, Moero, Punzo Zero are the partners that support the program.