The Royal Palace of Naples announces a competition for the creation of a new brand through the development of a logo and visual identity system.

The museum's management intends to renew its image for promotional and communication activities, with the aim of re-establishing a clear and symbolic connection between the palace and its international dimension as a stage of European history.

Coordinating the activities will be the Aiap - Italian Association of Visual Communication Design, which will take care of the organizational secretariat of the competition, structured in two phases.

The first involves the submission of participation requests by February 29, 2024. Subsequently, five subjects will be selected (anonymously) who will have 60 days to present their project proposals, with a deadline of April 30, 2024.

The projects will be examined by a commission composed of industry professionals and representatives of the Royal Palace who will declare the winner, who will receive a prize of 15 thousand euros, while the other 4 projects will be awarded, as a reimbursement, a prize of a thousand euros each.